Formula 1

While at Ogilvy I was the writer on Formula 1’s award winning newsletter. Newsletter, exciting and controversial aren’t words you’ll normally find in the same sentence, that’s why i’m particularly proud of the backlash I received…

As you will see, Red Bull fans didn’t take kindly to me dubbing Christian Horner, ‘The Wolff tamer’ after a long overdue win over rival Toto Wolff, and they were triggered by the newsletter headline: “Rapid Red Bull and The Big Sad Wolff.”

Who cares? the fans opened that particular issue in record numbers!

Agency: Ogilvy
Year: 2021
Category: Email Marketing