It’s not often that the pitch-winning idea becomes the actual work. I conceived of ‘Bland is Banned’ to make a confident statement about the concurrent launch of four new Heinz sauces. Part or the rationale behind it was turning the difficulty of launching four disparate products into a loud, all-encompassing statement that only a brand with Heinz’ equity could make.

Agency: Leo Dubai
Year: 2025
Category: Film