Fever Tree

“If 3/4 of your drink is the mixer, mix with the best.” It’s more than a slogan, it was the thought that deterred Fever Tree’s founders from entering an already saturated gin market - and rather, to develop a premium tonic instead.

Understandably, the client didn’t want to depart from this as an idea. We needed to riff of the concept, without changing it entirely.

Our answer?

Tonic & Gin.

Because, if you really think about it… If 3/4 of your drink is such a well-crafted and painstakingly sourced tonic, shouldn’t it really be called a T&G?

Agency: Motel Company
Year: 2022
Category: OOH, Social, Radio.